Why Choosing an Organic SEO Expert Will Grow Your Business When it comes to SEO, there are two main camps: those who prefer organic methods and those who prefer paid. While there are pros and cons to both methods, more and more businesses are turning to organic SEO experts to grow their online presence. Here’s why:  An organic SEO strategy is one that focuses on optimizing your website for Google’s search algorithm. This means creating content that is relevant and keyword-rich, as well as building links back to your site from other high-quality websites.  Paid SEO, on the other hand, is when you pay for ads that appear at the top of Google’s search results. While this can be an effective way to get traffic to your site, it doesn’t offer the same long-term benefits as organic SEO. So why should you choose an organic SEO expert over a paid one? Here are three reasons:  1. Organic SEO will help you build a sustainable online presence. 2. Organic SEO is more cost-effective than paid SEO.